Author: Nikkia McClain


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DIY PR is jam-packed with critical information for beginning publicists, including discovering and developing a brand, identifying a target media audience, creating and nurturing relationships, and identifying how and when to pitch clients. In a friendly, conversational style, McClain provides ideas for combining traditional PR such as press releases and media alerts with out-of-the-box thinking by executing unique events that get noticed. She shares examples of successful communications and provides chapter takeaways that summarize the most important points. Each chapter ends with a series of questions that encourage readers to identify, consider, plan and set goals. You can also take DIY PR to the next level through her online platform via a series of free webinars and virtual courses.

McClain is the CEO and founder of Tené Nícole, a boutique marketing and public relations firm that delivers campaigns that work, and positions its clients to get the attention they deserve. Described by award-winning journalist Charreah Jackson as a “PR ninja,” McClain has been featured in Black Enterprise Magazine as a PR Maven and is the recipient of several awards for her outstanding work in public relations.

Nikkia McClain is no ordinary publicist, and DIY PR is no ordinary book. Readers will obtain a roadmap for success and the confidence to embark on their own journeys into PR—all while never taking “no” for an answer.

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Features & Details

Black & White

Pages: 144 | Trim Size: 6x9

Genre: Business & Economics

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