When you hear the word Instagram, the first thought that comes to mind would likely be images, pictures and videos. Which is understandably because Instagram gained its reputation as an image and video sharing app.
But in the past few years, Instagram has taken great strides and released a whole new service. Instagram Books! This service is a project called Insta Novels, and it was thought and implemented up by the New York Public Library. The project was created to convince more people to read books.
And seeing as over 400 million people uses Instagram on a daily basis, this project can really compel more people to read more books. And ever since this project was first established back in August 2018, the New York Public Library account has gained around 130,000 followers and around 300,000 people have used the app to read novels.
It goes without saying that the Insta Novels project is a success. But how did it succeed? What makes Insta Novels so attractive?
Seeing as more and more people are becoming aware of environmental issues, it is not surprising that people are looking for environmental alternatives to printed books. This is why eBooks are becoming more and more popular every year. And seeing as Instagram is a highly popular app already, making novels available through it will make it so much easier for people to acquire and read them.
Aside from being good for the environment, yet another reason for popularity of Instagram books is the fact that they are very affordable. Remember that this project was created and funded by the New York Public Library. So you only need a membership to enjoy the myriad of books being offered by the Library.
With Instagram books you don’t need to carry around a cumbersome printed copy or even a Kindle or Tablet to read your favorite books. Now you can conveniently enjoy your novels on your phone. All you need is a membership and the Instagram App.
Remember that Instagram is predominantly an app designed to share curated images and videos. So it is understandable that the app reformatted the novels in a more visually pleasing form.
Instagram managed to achieve this by sprinkling the chapter pages with small but attractive animations. They also created custom book covers for each novel.
Overall, Instagram spared no expense when it came to making the Insta Novels attractive.
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