Key Reasons Why You Should Use Amazon Ads in Your Book Marketing This 2021

If you are planning to market your book this 2021, you should make sure that you use Amazon ads in your book marketing. Amazon Advertising is sponsored posting. It is quite similar to Google Ads, wherein you type specific keywords, and the top results that pop up are sponsored posts that marketers specifically chose and will pay for.

Seeing as Amazon is one of the largest online retailers in the world, having your book marketed through Amazon ads will increase your product’s visibility. 

Here are key reasons why you should use Amazon ads in your book marketing this 2021.

  • They are affordable

One of the best things about using Amazon ads in your book marketing, is that they are very affordable and you could adjust your ad campaigns according to your budget, so there is very little chance that you’ll go over budget.

The payment scheme for Amazon ads, is that you will have to pay for specific keywords that will enhance your product’s visibility. You will also only be charged whenever a shopper clicks on these ads. Overall, you will only have to pay Amazon if someone shows interest in your product.


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  • They are easy to set up

Amazon ads are relatively easy to set up. There are only three simple steps that you should follow, and your ad is pretty much set up. First, just choose what type of ad you want to use. Then choose the best book cover you want to put on your ad. 

Lastly, just create a 30-word blurb that will serve as your marketing hook. Overall, Amazon ads are so much more systematic and focused compared to its other social media counterparts.

  • They are very effective

Amazon is one of the largest marketing platforms in the world. So just by marketing your book with Amazon Ads will enhance its visibility a great deal. Remember that a majority of people in this day and age buy their necessities from Amazon.

Which makes sense, because it allows them to just pick and order online. This cuts out the need to go out to a physical store, and purchase from there. This relatively easy way of shopping, makes it more enticing to purchase. 

By having your book marketed through Amazon, you will cut out the need for buyers to look for your book through bookstores. They could just find it online, put it in their cart and have it mailed within a matter of seconds.

  • You could test and adjust your ads

One of the best things about Amazon ads is that you could test and adjust your ads according to your specific needs. Compared to other advertising methods, Amazon Ads are very flexible, and you could set up a myriad of specialized ads. 

You could also test the waters by trying out various keywords. If your choice of keywords are not effective, you could change them easily. 

Overall, by using Amazon ads you could expand your book marketing reach.

  • They will give you an edge against the competition

One of the best reasons to use Amazon Ads is that they really do give you an edge against the competition. Remember that not all authors are technologically savvy. 

Some of them do their marketing on older media forms such as television and radio ads. By having your book marketed through Amazon ads, you are gaining an edge on your competition.

Things to remember when using Amazon Ads

As effective as Amazon Ads are, there are still a lot of competition. Remember that a good number of companies use Amazon ads on a regular basis. 

So if you are going to use them in your book marketing campaign, you should make sure you know how to use them as effectively as possible. Here are key things to remember when using Amazon Ads.

  • Your book genre counts

One of the sad realities of book marketing is the fact that book genres vary in popularity. Some book genres such as self-help books are more sought after. 

So if you want to earn a profit from your books, it is best that you do your research before you even write your book. Check which genres are the most popular, and write a book in this specific genre.

  • Write a book that is easy to sell

Although your choice of book genre is important, it is not really the be-all and end-all. You don’t have to write a book, just because its genre is popular. 

However, if you want to write a book that is easy to sell, then you should take your choice of book genres as seriously as possible. You should also do your research and search which titles, cover and book description work best on Amazon ads. By doing so, you will be able to optimize every aspect of your Amazon Ads.

  • You’ll stand to earn more if you write a book series

If you want to make the most out of your money from Amazon Ads, it is best that you write a book series instead of a stand-alone one. Remember that you are paying Amazon Ads to market your book, and if a potential buyer clicks on your ad, and purchases your book, then all is well and good. 

However, if you write a book series and a potential buyer purchases the whole set of your book series in one go, then you get to earn more and are fully utilizing your Amazon Ads. So if it’s possible, you should write a book series. 

You’ll not only get your money’s worth from your ads, you’ll also potentially earn more in the long run.


When it comes to marketing a book, your campaign should be as multi-faceted as possible. By using Amazon ads in the book marketing process, you are enhancing your chances of success tenfold.

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