7 Things You Should Know If You Are Going to Publish in Multiple Genres
If you just started out as a writer, it is important that you focus all your attention on just one genre, however, there might be a time where you will lose interest in your current genre. You might feel that a change of genre could improve your writing career.
However, before you even think of transferring to a new genre, it is important that you have a set strategy. Remember that writing in a new genre will force you to adapt new writing techniques, marketing, and even your audience will change.
Here are 7 things you should know, if you are going to publish in multiple genres.
- Focus on making an author brand for yourself
If you are going to publish in multiple genres, it is important that you establish your author brand. If you take a look at established writers, you will notice that a majority of them have already made their mark in a genre.
If you are just starting out as a writer, you will need to establish your author brand first. If you haven’t even established yourself as a writer in one genre, what makes you think you will be able to do it in another one?
- Cultivate a positive author persona
Aside from establishing your author brand, it is also important that you cultivate a positive author persona. Remember that apart from your writing, your overall persona as a writer is also important.
A good number of readers usually decide on following a writer if he or she is likeable. When you write your author history in the back of your book or your website, you should make sure you mention key aspects of your personality.
What are your hobbies? Your favorite foods? Who’s your favorite author? This does not mean that you should share too much about yourself.
Just share enough about yourself, so that your potential fans will know the key aspects of your personality. It is also a good idea to post pictures and videos of your life as a writer through your website or Instagram.
These glimpses into your life will make you more endearing to your potential fan base.
- Identify your target market
If you want to thrive as a writer in multiple genres, it is important that you identify your target markets. It is imperative that you differentiate your target markets because different genres also have different demographics who are interested in them.
For example, you used to write in the Science Fiction genre. This is a very specialized genre, and the people who are interested in science fiction usually have a disposition towards this genre already.
If you transfer to another genre such as sports journalism, you should write and market your book a different way. By identifying and differentiating your target markets, you will be able to make your writing and marketing more focused.
It will also prevent you from getting your writing and marketing confused in the long run.
- Choose your publishing methods carefully
When it comes to publishing in multiple genres, it is very important that you choose your publishing methods carefully. Remember that when it comes to being a writer, one of the most difficult aspects is publishing a book.
Realistically speaking, you have two options. You could choose to publish via traditional publishing or self-publishing. If you choose to traditionally publish your work, then the traditional publishing house will most likely do all the work.
They will also pay for the entire thing. However, the only setback is that traditional publishing houses will take a majority of the rights to your book and royalties. They are also notoriously hard to get publishing deals with.
If you are going to self-publish your book, you will get to keep a majority of the rights to your book. You will also have overall control over the entire project. The only setback is that you will have to do most of the work yourself.
You will also have to pay for the entire process. Remember that you will be publishing books in multiple genres, so your choice of publishing methods should fit your overall needs.
- Develop a unique writing style
If you are going to write in multiple genres, it is important that you develop a writing style that is truly unique to you. Remember that even if you are going to write in various genres, your writing style should be easy to distinguish.
Your writing style could have a specific tone, pacing, or a specific repertoire of words that you use in all your writing.
- Cultivate a loyal following
If you are going to write in multiple genres, it is very important that you cultivate a loyal following for yourself. Remember that when you move on to another genre, you will need to cultivate a new set of fans.
A new genre means a new target market. This means a new demographic to reach out to and impress. However, if you already have a loyal following in your old genre, they will also follow you to your new genre.
Remember that a true fan does not follow an author because he or she is writing in a particular genre. They follow the author because they sincerely like his or her writing, and they will still buy their favorite author’s books whether he or she writes in the fantasy genre or moves on to the mystery genre.
By having a loyal fan base, you will have an already existing market that will market and praise your books in the long run.
- Set up a great author website
One of the best ways to manage your writing career in multiple writing genres is to set up a noteworthy author website. By having an author website, you will have a platform wherein you could market your work. Through your author website, you could post key examples of your work, no matter what genre it is.
If you are thinking of publishing in another genre, you should make sure that you have a set plan. Remember that each genre has different tones, pacing, and concepts. You will also be writing to a different audience. By knowing these key concepts, you will be able to publish in multiple genres as efficiently as possible.