Social Media Content Ideas for Authors

If you are just starting out as a writer, it is very important that you make your content as easy to discover as possible. One of the best options you have at your disposal, is social media. 

In this day and age, most advertising is done through social media. It is the most potent media form in use, and literally millions of people use it on a day to day basis.

Social media has an incredibly long reach, and unlike traditional media, you won’t have to spend a fortune in order to market your work. However, you will still need to have a strategy. 

Social media is a very multifaceted platform, and if you don’t know what you’re doing, you’ll have a hard time in the long run. 

Here are some great social media ideas to get you started.

  • Set up an author website

If you want to market your work through social media, it is very important that you create an author website. Think of the author website as your base of operations. It is where you will post all of your work. 

This includes your books, poems, articles, book reviews. You even have the option to make it an online bookstore. It is important that you make your author website as attractive as possible.

Remember that there are a multitude of other writers who want to make an impact with readers. If your author website is boring looking, and lacks design and graphics you will have a hard time generating traffic for your website. 

Aside from making your website as eye-catching as possible, you should also make sure that it is easy to navigate through. Nothing is more annoying than clicking through a website, and not knowing which page holds the content you are looking for.

  • Post quotes through Twitter

When it comes making your literary works as easy to discover as possible, it is important that you utilize many social media sites. One social media site that you should utilize is Twitter. 

This site is one of the most popular social media sites in the world, and a multitude of people use it to voice their opinions through Tweets. Through Twitter, you could post quotes of your work. 

If you are writing a book, you could post snippets. If you have a collection of poems, you could also post a few lines of your poetry. When it comes to posting through Twitter, consistency is key. 

This does not mean that you post every day. If you post every day, your potential readers might get tired of your posts. What’s important is that you tweet at least once or twice a week, that way you could keep your work in the public eye.

  • Create a book trailer

If you are writing a book and you want to create hype for its release, it is a good idea to create a book trailer for it. Think of your book trailer as a kind of movie trailer for your book. 

It is meant to create a sense of anticipation for your books. When you create a book trailer, it is important that it is as attractive and well-edited as possible. 

It does not really have to be an overly long trailer, nor does it need to be expensive to make. What’s important is that you include all the necessary information about your book. 

This includes the concept, the writing process, and your main source of inspiration for the book.

  • Write book reviews and post them through your website

Yet another effective way you could enhance your social media reach, is to write book reviews for other books and post them through your website. 

Before you write the book review, it is important that you ask permission from the author first. Although it is not really a necessity, it is more respectful if you ask before you dissect their work, and give your own opinions to its quality.

  • Post pictures of your work through Instagram

Aside from posting quotes of your work through Twitter, you could also post examples of your book cover designs through Instagram. While Instagram is a media sharing site, it is still a great site to enhance your social media reach. 

Through Instagram, you could share images of your books, poems, articles. You could also post pictures of books that inspired you to be a writer. 

It is also a good idea to post pictures of your writing spaces and the tools that you use to write. Instagram is a very potent platform, and through it, you could show the rest of the world your day to day life as a writer.

  • Host an online raffle

If you are planning on releasing a book, it is important that you create as much hype as possible. One effective way to do so, is to host an online raffle for your books. 

This will not only create a sense of anticipation for your book release, it will also create a lot of excitement for interested parties. It is quite easy to hold an online raffle. 

All you need to do is post an announcement through your author website, and set a specific time and date for the raffle. You could use an online raffle generator, to make it as fair for the participants as possible. 

Once the winners are announced, it is a great idea to congratulate them through your author website, and other social media sites you have accounts with. This will give the event a great deal of attention, and create goodwill with the people who won.

If you just started your professional writing career, you should make sure that you market your work as efficiently as possible. Whether you are writing a novel, novelette or a long article, it is important that potential readers will be able to read them. 

Even if your work is top quality, it will still be useless, if no one gets to read it. With these social media ideas, you will be able to make your work as easy to discover as possible.


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