7 Easy but Effective Tips for a Great Book Launch

If you are thinking of releasing a book of your very own, you should make sure that your book launch is a success. This is because your book launch is the very first instance where your potential readers will see your book. And if your book launch is not successful, it will damage your overall chances of marketing and selling your book. 

So before you set out and conduct your book launch, you should have a set strategy. By doing so you will be able to start your book marketing campaign on the right foot. 

Here are 7 Easy but effective tips for a great book launch:

  • Timing is key
timing is key


Before you plan your book launch, it is important that you choose the best time. Remember that the time you release your book could really affect the overall success of your book. 

So do your research. Check what month is the most profitable and conducive for book sales. It could be during a book festival, a long weekend or during Christmas. 

Overall, timing is key if you want your book launch to do well.

  • Pick a good venue

Aside from the timing, your venue is also a key element of your book launch. This is because your venue could determine whether people will come to your book launch. 

Choose a venue that is accessible and comfortable. It could be a café, a library, a book fair or even a country club. 

It all really depends on your budget, the number of people coming and the overall theme of your venue.

  • Have a set schedule

When you plan out your book launch, every aspect of the book launch should be planned out in advance. You should really have a set schedule. 

That way, you can be up to date in every aspect of the book launch, and you could make back up plans for any unforeseen circumstances. 

Remember a lot is hanging on your book launch, so you should have a set schedule ready.

  • Use social media
social media


If you want people to come to your book launch, you should really use all the tools at your disposal to spread word of it. And seeing as social media is one of the most effective and popular media forms it is imperative that you know how to use it effectively. 

Luckily it is very easy to spread word of your book launch through social media sites such as Facebook, Twitter and Instagram. Through Facebook you can post well written ads about your book launch. 

Through Twitter you can regularly Tweet about your book launch and notify people of your venue. Through Instagram, you can post excerpts of your work and pictures of the book cover and venue. 

Overall social media is an extremely versatile marketing tool, you just have to know how to use it properly.

  • Make sure you have a good supply of books

Aside from marketing your book, yet another reason why you are holding a book launch, is because you want to sell as many books as possible. And the book launch is a perfect place to sell your book, because most of the people there are already curious about your book. 

And it is the likeliest place you could sell your book. So bring as many books as you can. 

That way once you hold your book signing, you will have a ready supply of books to sell.

  • Prepare a short but effective speech

It is customary for the author to say a short speech before the book launch. It gives the author a chance to thank the audience for coming. 

It also gives the author a chance to acknowledge the people who helped him or her. So when you hold your book launch, it is imperative that you have a short speech ready. 

But don’t make it too long. Just take the time to thank everyone for coming and tell a few things about your writing journey and why you took up writing in the first place. 

It is a way for you to introduce yourself to your audience and make them feel as welcome as possible.

  • Designate duties to your team effectively

If you want your book launch to be a success, it is imperative that you get the best help possible. Although the book launch may seem like a simple event, it is in truth quite stressful and could really take up a lot of your time. 

So if you have people to help you, all the better. But you should really know how to designate duties to your team effectively. 

That way, once the book launch starts and the visitors start coming in, things will go as smoothly as possible.

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