5 Marketing Tips You Should Know Before Releasing Your Book
If you are writing a book for the very first time, you should be aware of two very important things. First, it will be a very fulfilling experience, and second you will have a hard time marketing your book.
This is because the book industry is already chock full of great books, and new authors keep coming out of the woodwork every day. This can make it difficult for you to make an impact with potential readers.
This is why you should make have a marketing campaign in place before you release your book. That way, there will be a market waiting for your book.
Here are 5 great marketing tips you should know before releasing your book:
- Set up a great author blog
When it comes to marketing in this day and age, having a great blog is a necessity. They act as a base of operations for your marketing campaigns.
Through your author blog, you can coordinate your book marketing campaigns. You can also advertise your book and contact your potential fan base.
- Reach out to influencers
In this day and age, social media influencers are gaining a great deal of clout. Some established companies have even contacted vloggers to use and market their products.
It just goes to show how much marketing has changed in the past few years. The same goes for book marketing. If you want your book to have a chance of succeeding, it is important that you reach out to social media influencers, in this case book vloggers.
What are book vloggers? They are vloggers who specialize in books and they give out reviews and recommendations for their fan base’s next read. So if you want your book to have any chance of success, you will need to reach out to these influencers.
- Run a giveaway campaign
Most people like to receive free stuff. This is a common human reaction. And you can use this aspect of human nature in your book marketing.
Through your blog site you can run a giveaway campaign. They are relatively easy to do. Just post an announcement through your website and social media sites about your contests.
You can also send out email blasts that contain the link to the forms and the rules for the contest. Give the participants the conditions of the contest and the prizes they will win.
Don’t forget to post the deadline for participants and the date where the winners will be announced. Running a giveaway campaign is an easy and effective way to earn the goodwill and attention of potential fans.
- Tweet about your work regularly
Twitter is one of the most popular and widely used social media sites in the world. Which is why you should make it a part of your marketing strategy.
Make it a habit to tweet about your book regularly. Make your tweets short and snappy. Create anticipation for your book and put in links to your website.
Try to tweet about your book on a regular basis.
- Stay consistent
When it comes to conducting a book marketing campaign, consistency is key. This is because the book marketing arena is very competitive.
So it is important that you stay consistent with your book marketing. Have a set schedule for your campaigns and make sure that you follow it to the letter.
When it comes to book marketing you will need all the advantages you can get. So use every opportunity you have, and keep at it.
You’ll be surprised how far your persistence will get you.