Best Social Media Platforms for Authors

When it comes to releasing a book, it pays to know how to effectively market your book. One of the best ways to do this is to utilize social media. It is one of the most popular and effective media forms in the world, and if you want to market your book, you will need to know which media platforms to use. 

Here Are the Best Social Media Platforms for Authors:

•    Facebook

When it comes to using social media for your book marketing, the most multifaceted is by far Facebook. It is extremely popular, which ensures that your book marketing will always be seen. It is also very versatile, which allows you to post blurbs, videos, and links through your Facebook account. 

writers republic facebook book promo

If you are going to post about your book on Facebook, it is important that you write the blurbs as clearly as possible. 

You should also post pictures of your work, and links to your own website. Facebook provides you with a myriad of ways to expand your influence as a writer. 

Aside from advertising your book and other works through your Facebook account, you could also tag your many Facebook friends. This will double your chances of spreading the word of your book. Aside from your Facebook friends, you could also join Facebook writing groups, and advertise your work through the group’s account. 

book marketing banner

•    Instagram

Use Instagram to show off images and videos of your book and other works. It is one of the world’s most prominent photo and video sharing sites, and you could use it to create hype for your literary work. 

Cultivate your Instagram feed, fill it with pictures of your works, poems you wrote, and key aspects of your life as a writer. 

By posting these through Instagram, you are expanding your influence as a writer. 

•    Twitter

Twitter is a very effective social media site, because it allows you to post informative blurbs, and it could be seen by a myriad of people. You should remember that Twitter does not allow you to write overly long blurbs. 

As a rule, it is important that you limit your Tweets to only a few characters. This means that you should make each and every word count. 

You should also make sure that you know your target market. This will make it easier for you to create blurbs that they could relate to.

•    Tumblr

Tumblr is one of the older social media platforms, and while it is not as popular as it was a few years ago, it is still potent enough to get some of your posts to go viral. One of Tumblr’s best features is that it gives users the ability to customize their own pages. 

•    YouTube

Yet another way you could create hype for your book, is to create book trailers. These types of videos act as a kind of trailer that potential readers could read. 

When you make your book trailers, it is important that you make them as enticing and aesthetic as possible. It should have all the key concepts of your book, and yet should not last too long. 

It is better to limit the book videos to only a few minutes. If you are going to release these book trailers, the best social media site you could use is YouTube.  

It is the largest and most popular video-sharing site in the world, and it provides users with maximum chances of getting their content seen. 

Aside from giving you a platform to post your book trailer, it is also a great site to grow your fan base before you even release a book. You could set up a YouTube account, and post specially made content such as writing tips, book recommendations, and poetry reading sessions just to name a few. 

YouTube is a game-changer because it gives you the opportunity to create your own YouTube channel, and become a YouTube personality in your own right. What’s important is that you create good quality content on a consistent basis. 

As a whole, YouTube is an incredibly versatile social media site, and it could really enhance your influence as a writer.

•    Medium

Medium is a very multifaceted social media site because it allows you to share articles, blurbs, and even images with fellow Medium users. What really makes medium special though, is that it is a perfect site to set up a blog on. 

Through Medium, you are given the opportunity to release multiple pieces of content and converse with other writers online. Medium as a website is very adaptable and will grant you many opportunities of enhancing your brand as an author. 

•    Pinterest

When it comes to sharing images, there are very few social media platforms that are better than Pinterest. Think of Pinterest as a vast suppository of images. 

While the site is usually used by artists, you could also post examples of your work. You could post pictures of your book covers or some excerpts from your book. 

•    LinkedIn

While LinkedIn is predominantly used by most users in job hunting and showing their professional history, it is also a great platform where you could post your literary works. The best thing about LinkedIn is that it gives you a chance to network with fellow writers. 

By contacting fellow authors, and writing groups, you are giving yourself a chance to grow further as a writer. It is also a great way to enhance your connections. 

By doing so, you will have a thriving fan base waiting for your book once you do release it. 


If you are going to use social media for your book marketing, it is important that you know which social media platforms are the best for you. With this list, you’ll know which social media site will help you market your book. 

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