9 Author Hacks on How to Promote a Book on Social Media
The rising social media influence calls for business firms and brands to incorporate their strategic marketing with these widely used online platforms. Social media is a productive medium where your brand can take the spotlight in the literary landscape, which of course can only work effectively with the right approach and help.
Here are some tips in promoting your book on social media:
1. Content marketing
Content marketing can be achieved through your own website or in any social media platform. Creating a page and interacting with your audience might be effective, yet it’ll not be enough. A content will not serve its purpose unless it drives people to read it.
Building intimate connection with your readers are developed when they’re made aware what your brand is about, or if it matches their preference. Make it concise and catchy—something that would establish a signature impression of your book as a literary work that would stir up the users’ interest.
As exhibited in Lenovo, a digital content hub was built containing articles that emphasizes their brand. This was visited by over 170,000 new web users which landed them $300 million on sales alone.
2. Social media contests
If your social media account or page is a few days old, inviting people to like or follow your page might be a tough. Some may tend to ignore your request unless you start a buzz and drive them to do it—this is when Facebook, Instagram, or Twitter contest comes in.
How about you give out a signed copy of your book? Offer a free chapter or freebies, in exchange of the users’ comment, share and tag some of their friends to make them do same thing. This strategy works very well given how the online folks take this as an effortless contest to win over, and who doesn’t love anything for free for just a few clicks?
A case study from State Bicycle Co., made this strategy effective when they multiplied their 4,500 followers to 480,000 through their Facebook Fridays—a contest encouraging users to post their bicycle photos online. Today, the bicycle company’s website traffic is earned from Facebook at 12% among the other platforms. This also attributed to their annual sales which increased to $500,000.
3. Expand your demographic reach to several platforms
Social media doesn’t comprise Facebook alone, it embraces a huge number of multimedia platforms where you can narrow it down to the widely used platforms—apart from Facebook is Instagram, Twitter, YouTube, and/or Tumblr.
Some online folks prefer to use the other platform over the other, so ensure your interaction consistency to the preferred social media sites.
The recent social media statistic ranks Facebook as the commonly used online platform garnering over 2.2 billion active monthly users, YouTube with 1.5 billion active monthly users, Instagram with 800 million monthly users, and Twitter over 330 monthly active users.
4. Show off photo proofs
Credibility is important, and you don’t want to gather likes alone, but to live up your marketing envisions.
Your efficiency as an author can be visually demonstrated to your audience by posting pictures of different people acknowledging your book, redefining the impression of your book to a whole new level of leisure reading, and introduces them to the idea how book-worthy your work is once photo proofs circulates online.
5. Make it captivating
May it be visual or through worth-reading book reviews or articles, no one wants to randomly like a page that doesn’t match the users’ interest. Find the common denominator between your book and your audience.
You may post about anything stimulating about your book that would fit to the current trend, thus this engage interaction to the online community. Be responsive and maintain the brand appeal.
6. Hashtags are forever
If you’re not aware, putting # before a word holds a strong power in social media. It builds up a brand recognition and collection of similar posts every time your audience click on it.
It gives them a glimpse or an idea of your book’s current social media status and the number of people online who acknowledged your work.
This was made possible when Disney proposed an idea of donating $5 to Make a Wish Foundation for every Mickey Mouse photo posted with a hashtag #ShareYourEars on all social media platforms. This campaign eventually created a huge buzz in the internet and resulted them over $2 million donation.
If you’re curious more about how hashtags work, All Hashtag and Ritetag will be a great hashtag companion in generating top hashtag suggestions to ease your online engagement and social media advertising.
7. Make use of online influencers
Online influencers are particular personalities who has established a name in the online community, acknowledged by over a thousand or millions of people online. You can do a partnership with these influencers to endorse your book and get them to purchase your book.
Start your list of influencers through Klear or Followerwonk that’s in line with your field of interest or brand. The mentioned websites will ease your find of influencers that can further promote your book in any social media category.
8. Find your target market
This is basic but one of the significant aspect that must be taken into consideration. Your target market may vary depending on the category of your book.
If you’re writing a children’s book, this ultimately makes the children as your target market. Identifying your target market will narrow down your proper utilization of any social media sites where your targeted prospects will mostly spend time in.
9. Build your own website
Websites give you the impression of a credible writer. Credibility and relevance is something you want to earn from your audience, and you can achieve it through investing on a website. Apart from the social media sites, websites are accessible regardless if users are not signed up to any social media accounts, making it reachable to another set of audience.
Your website can contain anything about your book, and anything that would catch your targeted market’s attention.
He is our resident book worm. He boasts of having read thousands of books in his lifetime. And we wholeheartedly believe him. He is a bibliophile to the very core and loves to spend hours reading new books. This is a quality that comes in very handy in his senior indie editor position for Writers Republic.